Welcome to this joint research project by the University of Bath and Cardiff University!

In this project, we aim to answer the question whether child salience, or thinking about children, encourages us to be kinder towards others.

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Explore the sections under the Child Salience Project header to get an idea of the questions we aim to answer, and to see what we have found so far. You can also follow our quarterly newsletter and twitter to stay up to date about our project.

This project is funded by the Economic Social Research Council.